Magnolia Community opened its doorways on January 5 to an viewers of roughly 3 million viewers, fueled by the linear launch of “Fixer Higher: Welcome Residence,” the revival sequence hosted by Magnolia bosses Chip and Joanna Gaines.
Magnolia Community’s first night time of primetime programming garnered round 3 million viewers in Nielsen’s L3 rankings. The Life-style and Tutorial Channel marks a return to tv for the Gaines, who partnered with Discovery on the linear and broadcast launch of Magnolia Community as a broadcast imprint on Discovery Plus and the Linear Channel as a rebrand. from the previous Discovery DIY. channel.
The linear debut of “Fixer Higher: Welcome Residence” on January 5 drew round 1.7 million viewers, an enormous efficiency for an unscripted sequence. The sequence marks a return to episodic tv for the Gaines, who run a house renovation and retail empire from their dwelling in Waco, Texas. The pair determined to take a break from “Fixer Higher” and tv in late 2017, however subsequently spent three years growing content material and recruiting expertise for the Magnolia Community.
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Magnolia’s debut was robust sufficient to rank twenty second amongst all fundamental cable networks on its debut night time. Magnolia content material additionally generated triple-digit will increase over DIY-delivered viewership.
The second installment of “Fixer Higher: Welcome Residence,” which opened on January 12 and earned a stable 0.6 ranking within the 25-54 grownup demographic. In whole, greater than 4.5 million viewers have watched “Fixer Higher: Welcome Residence” since its debut on January 5.
Different inaugural Magnolia sequence embody “Household Dinner,” a meals sequence from culinary tv veteran Andrew Zimmern, and “The Misplaced Kitchen,” revolving round writer and restaurateur Erin French, and “Magnolia Desk with Joanna Gaines.” .
Launching Magnolia Community this month was not fully easy crusing. The community briefly pulled the sequence “Residence Work,” which featured Utah-based homebuilders Candis and Andy Meredith, after owners’ complaints in regards to the high quality of the couple’s work surfaced on social media. . Magnolia later mentioned that she would work with owners to resolve their points and return the present to her schedule.
(Pictured: “Fixer Higher: Welcome Residence”)